I struggled with the meaning too. I think the guy mumbles "not my son" as he turns it loose. I think "son" is in the name. So maybe the in laws aren't going to ruin his son or he's not going to put his son through dealing with them etc??? It's a stretch but they didn't do a good job if you have to try so hard to figure out their meaning.
It's all about football.
He says," Not my Sunday". He wants to watch football on TV.
The graphic at the close shows Hyundai as an official sponsor of the NFL.
I don't know about the year, but 2320 or 2520 for sure... cute commercial...bait well appears as optical illusion as it actually sits further back on the cockpit deck...nice looking livewell too. Cabin door appears to have plenty of clearance for full opening.
Funny how us Parker guys are analyzing this commercial on a Monday morning... haha